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Zeta Markets
February 2023
Onchain Accounting stands as your vigilant financial co-pilot, ensuring compliance and peace of mind.
In the innovative realm of Web3 and crypto, Zeta Markets emerged as a key player. Specializing in blockchain-based financial solutions, their goal was to enhance their market presence and impact. The target: secure essential funding to solidify their position as a leader in the Web3 financial sector.
Structured Financial System
OnChain Accounting established a QuickBooks account and a general ledger, bringing systematic organization and accessibility to the startup’s financial data WEB3.
Comprehensive Financial Overview
All past transactions were categorized and inputted into QuickBooks, providing a clear picture of the company’s financial history.
Strategic Financial Forecasting
A robust two-year forecast was created, detailing the allocation and strategy for the $8.5 million seed funding, aiding in effective market entry planning.
Enhanced Investor Confidence
The clean financial statements and budget forecast prepared by OCA enabled the startup to approach their seed round with a compelling narrative, successfully securing the $8.5 million funding.
Informed Financial Decision-Making
With a clear financial roadmap and back-office support from OCA, the startup’s management team could make better-informed financial decisions, driving the company towards its strategic goals.
Disorganized Financial Records
The startup faced a chaotic situation with two years of financial activity scattered across various credit cards and bank accounts, lacking any systematic organization
Lack of Financial Transparency
Without a traditional ERP or crypto sub-ledger, the startup struggled to provide transparency regarding their token sales and liquidity allocation, essential for building trust with followers and investors.
Inadequate Financial Forecasting
The absence of a structured financial strategy and forecast hindered the startup’s ability to plan effectively for market entry and use of potential funding.
Limited Financial Decision-Making Capability
Without a comprehensive view of their financial situation, the startup’s management team faced difficulties in making informed financial decisions WEB3.
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